Challenge: Complaints to the customer call centre had rocketed and the chief complaints were outdated content, poor site experience and lack of resources. A full-scale content audit and overhaul was needed.
Challenge: Build a resonant youthful finance advice brand from scratch to compete and outclass the likes of NerdWallet, Investopedia and Bankrate. Brand messaging, content strategy and multi-channel multi-format content creation was needed to win.
Challenge: Secure industry recognition in the AI vertical for a top six digital transformation consultancy in an extremely competitive category.
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